Google Optimization

There is no standard formula to create a list of keywords – I try to summarize some strategies only. Ideally all these strategies are used for confirmation and enrichment. On a small project, a few steps cn be skipped and used when the site began to grow.

Brainstorming
• Who are you? Your company name (abbreviations and full names)? For small businesses may need to also include the names of owners or managers.

• What the product /service have to offer? Write the term used in your industry and product names are offered.

• Where is your position? Optimization of geographic location (geo-targeting) is very important that the type of business / organization you are a brick and mortar.

• Special needs that are met by your site/business? The idea of keywords can be much gained if you’ve set goals and target audience of your site.

• Position yourself as a seeker or target audience, and imagine yourself as a person who will be served. What would you type into the search box?

• Use variations of all the keywords that have been made. For example, ‘search engine marketing’ and ‘search engine optimization’ can be considered the same thing and variants of each other (as well as the ‘search marketing’). Use singular and plural forms (depending on language).

• Note the common themes and events that affect your business such as holidays.

Website is accompanied by the addition of Map / Location Map for your business is very useful to facilitate website visitors to know where all this effort you are promoting. Installation of Google Map (Location Map) is not just simply a display for interactive impressed but as an attraction to your visitors that your business lives and promotes it online is actually having a presence that is a clear and reliable.

To add a map location using Google Map service, there are several steps in adding code (embedded scripts) into your web page. Here below is one indication of the practical and fast you can do.

1: Sign IN to enter in the Google map (click here)

2. Once entered, click the My Folder and then “Get Started”

3. Information Fields Column to your new Google map will be raised. When you are finished click SAVE. It is suggested do not click DONE first goal for the sign maker to Icon Maker remain visible.

4. Search for Location
To facilitate you in marking the location of the location / floor plan where your presence on the Google map later, can use the Search Folders. (continue reading…)

It is said that you have to be careful when you share your template to other people. Delete the first Meta tag you or replace it first and posted them on the steps that must be done. If you give them raw and meta tags of your blog is still contained in the template that you distribute, this certainly is not a good thing because to be one type Duplicate Content on search engines. Another problem about the turn of the templates and Meta tags are a few bloggers lose verification code (Meta tags) from Google Webmaster Tools. Then how do you get it back?

1. Log into Google Webmaster Tools with your Gmail account

2. You will enter on the main page of webmaster Tools. Well, right next to list your blog under the heading of Verification (If your blog has been verified, if not please read: Submit Blogs and verification in Webmaster Tools), please click Add or Remove Owners.

3. Now you are on page Webmaster Central – Verification Details. Click on Details and you will get the Meta tag Google that is ready in pairs on your blog.

Please note this and always remember to backup first your Meta tags when you change the template.

Below are the things to note when you want to write a post for your blog content:

1. Key words
Keywords are words that become the topic or main idea in an article in the blog. In the eyes of SEOs, the presence of keywords in the content has value that is very important. Through this keyword search engine will give the value of an article or blog in search engine results (Search Engine Result Pages). The more precisely the number and choice of keywords used, the greater the chance of search engine optimization that can be given.

2. Number of keywords (keywords)
The number or keyword density level depends on the length of the short articles. However, as a guideline, in every article at least should have 2-5 keywords that are targeted in an article. Too many keywords in an article it will give a negative effect because it tends to be regarded as spam by search engines content. (continue reading…)