Walking across any college campus in the United States, it’s hard not to notice the huge numbers of young people representing their fraternities and sororities in high quality customized apparel. When you start thinking about it, every fraternity and sorority on every college campus in the United States is spending thousands of dollars every semester on Greek lettered clothing. That’s a pretty large number when it’s all added up. But it doesn’t have to be quite that large.
Saving money is not necessarily the first priority of every college kid in the land, but they can usually be persuaded to become more budget conscious if the incentives are correctly presented to them. Let’s say you told a Greek brother that he could buy a couple kegs of beer if he saved his brothers just 10 percent on fraternity apparel? He might turn from party animal to bargain shopper in the course of couple hours if that were the case.
The same dynamic holds true for young women in sorority houses. They might find some serious motivation to save on Delta Delta Delta sweatpants if they found out they could remodel a bathroom or shower room in their house with the savings.
With college kids, it’s all about incentives.