There is no standard formula to create a list of keywords – I try to summarize some strategies only. Ideally all these strategies are used for confirmation and enrichment. On a small project, a few steps cn be skipped and used when the site began to grow.
Brainstorming
• Who are you? Your company name (abbreviations and full names)? For small businesses may need to also include the names of owners or managers.
• What the product /service have to offer? Write the term used in your industry and product names are offered.
• Where is your position? Optimization of geographic location (geo-targeting) is very important that the type of business / organization you are a brick and mortar.
• Special needs that are met by your site/business? The idea of keywords can be much gained if you’ve set goals and target audience of your site.
• Position yourself as a seeker or target audience, and imagine yourself as a person who will be served. What would you type into the search box?
• Use variations of all the keywords that have been made. For example, ‘search engine marketing’ and ‘search engine optimization’ can be considered the same thing and variants of each other (as well as the ‘search marketing’). Use singular and plural forms (depending on language).
• Note the common themes and events that affect your business such as holidays.





